Our Mission
At artartRinx, our mission is simple: make the art world accessible to everyone.
We’re creating the best art discovery platform for artists, collectors, galleries, and anyone art curious (lightly dabbling). We are uplifting the entire ecosystem by providing what it needs most: visibility, discovery, and sales, all while keeping it commission-free.
Whether you’re an artist searching for an audience, a collector looking for your next love, a gallery wanting to expand your digital presence, or simply someone curious about entering the art world, artartRinx can simplify the journey for you. This isn’t about adding yet another social feed, it’s about creating a space that values feedback, fosters community, and provides the art world with more tools to form connections. The platform is shaped by years of collecting art, building lasting relationships with artists, working with galleries, and recognizing how challenging it is for newcomers to know where to begin.
artartRinx is the place to find the right people and fill your world with art.
Meet the Founder
Sarina has spent over a decade building startups, but art has always been a constant in her life. Growing up in New York City’s art collector community she was surrounded by conversations about creativity, collecting, and discovery. From an early age, she attended art fairs, events, and talks that shed light on challenges facing the industry, providing expansive insight into the art world. Raised by parents who were passionate collectors, she inherited both a deep love of art and learned to appreciate art for its history, traveling with them to museums around the globe to better appreciate how art’s past shapes its present. Over the years, she built lasting relationships with artists, gained gallery experience, and developed a deep understanding of how both new and seasoned collectors navigate the art world.
Her journey as a founder and product leader has always centered on creating thoughtful, community-driven solutions. She has launched social platforms, helped startups find their voice, and even championed technology that ensured artists maintained their royalties on their works, specifically during the digital art boom when artists were getting cut out of resales. Sarina’s work is consistently customer-first, focused on making complex technologies digestible for everyday people.
With artartRinx, she has combined her entrepreneurial background with her lifelong connection to art to create a platform that addresses the biggest gaps in the industry. For artists that means visibility and direct sales without competing against algorithms that weren’t built for them. For galleries, it means digital discovery and increased foot traffic at a time when both are harder to secure, especially for smaller galleries. For collectors it is finding art they love without endless scrolling and changing their social algorithms to specifically cater to art. And for newcomers (art curious), it means helping them discover that art they love can be affordable, accessible, and part of everyday life.
artartRinx is Sarina’s passion project borne from years of experience, shaped by community, and designed to disrupt the art industry by fearlessly building a more open, connecting, and inspiring atmosphere that takes care of the people who contribute to the industry, unlike any other platform.